Saving the software industry
One of the biggest problems that software companies face in competing in this market is their lack of visibility on current customers. A customer may come on board with a high monthly pricing structure, but end up costing your company thousands of dollars in marketing, implementation and account management if they fall off the platform after their first few months. The problem is that it’s incredibly difficult to determine which customers are going to fall off and when they are going to do so.
Keep your customers